Episode #171: Will AG-49A Lead to the Death of IUL Sales? By Brian Manderscheid | November 23, 2020 Money Script Monday, Sales & Marketing Share with a colleague This post is intended for financial professional use only. Over the past 10 years, indexed universal life insurance has become one of the life insurance industry’s most commonly sold products according to LIMRA, a premier industry research organization. This unprecedented growth has led regulators to come together in an attempt to bring some level of standardization to insurance carrier’s illustration rates. In 2015, Actuarial Guideline (AG) 49 was the result. Five years has done a lot for IUL development and product design, and in an attempt to re-level the playing field, a new round of guidelines are going into effect on December 14, 2020. In this week’s episode of Money Script Monday, Brian unpacks AG-49A’s impact on illustrated rates, multiplier performance, and consumer value. Resources Provided for This Episode Video Transcription Whiteboard Image Want consumer-friendly videos sent to your inbox every week? Sign up to receive to receive LifePro's weekly Money Script Monday video series providing financial clarity, dispelling myths, and showing you how money works in 10 minutes (or less). Subscribe now! Have any questions? Give us a call at 888-LIFEPRO or email us at email@example.com. Want to learn more about how we can help with your unique financial situation? Fill in your contact information below, and we'll get started right away! The information presented here is not specific to any individual's personal circumstances. These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable—we cannot assure the accuracy or completeness of these materials. About Brian ManderscheidBrian Manderscheid is the Vice President of Case Design at LifePro. He works with financial professionals designing advanced case illustrations that are built for longevity and are always in the best interest of the client.