From Boomers To Zoomers: The Seasoned Silver-Haired Advisor’s Guide To The Zillennial Gold Mine

Reinsurance Isn't As Scary As You Think

Brittany Maples Highlighted in Broker World Magazine

I’m a young, anxious, confused, and overwhelmed consumer and if you’re reading this, there’s a high likelihood that you retain more financial knowledge than me. I disclose this at the risk of some readers stopping here before they get to the end because I believe this presents a much more advantageous opportunity than it may seem. As a young professional born on the cusp of the Millennial and Gen Z divide, I have a unique position that allows me to understand the perspective of a largely untapped client base in the financial services industry and with the greatest wealth transfer in human history unfolding, your client base is going to start looking a lot like people such as myself if it doesn’t already. By providing you with my insights on what older generations need to know about working with younger generations, my goal is to help bring about a closure of the gap between the world as it is and the world as it should be.

The desperate need for financial advising among both Gen Z and Millennials is not something to ignore. In a survey by The Harris Poll in June of 2023, it was revealed that 82 percent of Gen Z (ages 18-26) and 84 percent of Millennials (ages 27-42) say there are financial topics they need financial advice on. Growing up through the major periods of devastating economic downturn such as the lost decade, the great recession, and a global pandemic, we are more familiar than we would like to be with the precarity of financial stability. That being said, you do not need to convince us that we need your services–we already know, we just do not know what to do about it. If you want to tap into the 76 percent of Gen Z and 71 percent of Millennials who haven’t sought advising from financial professionals, there are three big things you need to understand about Zillennials.

The first big thing is that we are fully aware of the uphill financial battle we face. Secondly, we need to trust you to work with you. Lastly, and perhaps the most important of all, is that our communication preferences will dictate how our relationship forms and develops.

As I mentioned previously, Zillennials are fully aware of the uphill financial battle we are facing. In fact, 65 percent of Gen Z and 74 percent of Millennials believe they are starting further behind financially than other generations at their age. The combination of our exposure to detrimental economic disasters, skyrocketing cost of living, and a lack of dependable financial knowledge are all major contributors to our inability to establish strong financial foundations in adulthood–not because we are frivolous with our money and waste it all on Instagram-worthy avocado toast. While we feel set back by the aforementioned economic conditions that are out of financial professionals’ control, there are things that you can do to address these problems in a way that makes us open to not just any solution, but your solutions.

To view the full article, please click here: View Article in Broker World Magazine »

Contact LifePro Today!

If you are looking for a partner who cares about your clients as much as you do, please reach out to LifePro Financial Services at 888-543-3776. We are a premier IMO located in San Diego, CA that has been in business since 1986 and was originally founded by Bill Zimmerman.

Our focus is getting advisors in front of the right prospects through our proprietary digital marketing systems while offering industry best-case design and reporting, professional back-office support, and competitive compensation with incentives.

About Brittany Maples

Brittany Maples is a marketing coordinator who works with financial professionals to develop creative content and implement effective communication strategies that deliver relevant and timely content to their community. She brings her knowledge in rhetorical writing, social media marketing, and content creation to the financial services industry, where she finds immense value and opportunity in helping others.


This information is meant for educational purposes only.

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